In the not-so-distant past, marketing was a singular, linear process. A salesperson might knock on your door, hand you a brochure, and make a pitch. If you didn’t answer, that opportunity was gone. Fast forward to 2025, and brands now reach consumers through a meticulously choreographed dance across websites, social media, mobile apps, in-store experiences, […]
The world of customer service has undergone a dramatic transformation over the past few decades. To understand where we are heading with AI and chatbots, it’s important to look at how we got here. Contact Centres: Birth and Evolution Contact centers emerged in the 1960s and 1970s, with early examples like the Birmingham Press and
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Introduction In a world where customer expectations are rising faster than ever, personalization has become the competitive edge that sets brands apart. Companies are racing to deliver not just products, but experiences that feel uniquely tailored to each individual. At the core of this transformation lies data—the modern world’s most valuable resource. It informs every
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Introduction Artificial Intelligence (AI) and Machine Learning (ML) are redefining the landscape of digital transformation in manufacturing — not just by automating tasks, but by enabling smarter, faster, and more strategic decision-making across the product lifecycle. At the front end, product design faces growing complexity. Designers must ensure that products meet their functional intent, can
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