Data new oil

The Data Dilemma: Unlimited Potential, Unsustainable Costs?

/ / Data and AI, Digital Transformation

For over a decade, the phrase “data is the new oil” has echoed across boardrooms, tech summits, and digital transformation strategies. But in today’s AI-fuelled economy, this metaphor has matured from buzzword to bedrock reality. Data isn’t just powering algorithms, it’s become the essential currency of innovation, competitive advantage, and economic value. And much like […]

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Social Media and Digital Transformation

Social Media’s Role in Digital Transformation: From Status Updates to Strategic Influence

/ / Digital Transformation, Technology

Once a humble space for sharing vacation snapshots and birthday wishes, social media has transformed into a cornerstone of the digital economy. Over the past decade, it has moved far beyond its roots in personal connection to become a critical driver of digital transformation across industries. The journey from Facebook albums to TikTok-driven product launches

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OmniChannel

The Rise of Omnichannel Marketing & Its Importance: From Door-to-Door to Digital Convergence

/ / Digital Transformation, Data and AI

In the not-so-distant past, marketing was a singular, linear process. A salesperson might knock on your door, hand you a brochure, and make a pitch. If you didn’t answer, that opportunity was gone. Fast forward to 2025, and brands now reach consumers through a meticulously choreographed dance across websites, social media, mobile apps, in-store experiences,

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AI In customer service

Chatbots and AI in Customer Service: Are They the Future?

/ / Data and AI, Digital Transformation

The world of customer service has undergone a dramatic transformation over the past few decades. To understand where we are heading with AI and chatbots, it’s important to look at how we got here. Contact Centres: Birth and Evolution Contact centers emerged in the 1960s and 1970s, with early examples like the Birmingham Press and

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Customer Experience with Data

Personalization in the Digital Age: Leveraging Data for CX

/ / Data and AI, Digital Transformation

Introduction In a world where customer expectations are rising faster than ever, personalization has become the competitive edge that sets brands apart. Companies are racing to deliver not just products, but experiences that feel uniquely tailored to each individual. At the core of this transformation lies data—the modern world’s most valuable resource. It informs every

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